When I first heard of Indi Young’ Practical empathy, I thought the book aims at non-UX folks, because we’re all — you know — naturally empathetic. Boy oh boy, was I wrong about that. The more I read the book, the more I learnt that (some of) what I've been doing was only scratching the surface of empathy.
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This week, as an exercise, I looked at allryder, an urban mobility app, with fresh, critical eyes. Wearing the two hats of UX designer, and commuter, I also did a quick redesign of the app and thought of new possibilities.